Studio Dipozitiv included us in the rules of the new visual identity of Doctors Without Borders. Take a look at how we put our hand to work.
Rules accessible to all
The first step was to write and set up all the rules in the cloud so that everyone could have them at their fingertips. We have made all logos, pictograms, fonts, colours and other assets available for download.
Easily share everything with external agencies and employees.
Tomáš Bendl
Chief of Communications, Doctors Without Borders
Doctors Without Borders is a crisis organization and our communication must therefore often be very fast. The Graphic Standard system allows us to create strong visual content without the involvement of external graphic designers, which increases our efficiency and reduces costs.
Furthermore, we have also prepared all the templates included in the visual style guide.
Overview of templates
The arrangement of the templates is tailored to the Doctors Without Borders communication plan.
Organize graphical outputs according to your workflow. By department, communication channels, or completely differently if you'd like.
Focus on the content
We will take care of the graphics for you in accordance with the rules of logomanual. Templates guide the user step by step and recommend or even limit the maximum length of the content.
Focus on content that leads you down the path laid out for you. We'll create the graphics automatically.
Moving elements
The graphics were designed in the most variable way. The individual graphic elements move around, the templates have multiple layouts and it is easy to select from a bank of pictograms.
The template can change the position of individual elements to locations predefined by the designer.
Easy to post on social networks
Templates are exported in the desired png format. Either just download the file and upload to the tools you use to manage your social networks, or you can easily post directly from Graphic Standard.
Can be shared to Facebook, Instagram and Twitter directly from the app.
We still believe in the offline world and so do Doctors Without Borders.
We check the quality of the photos.
When uploading photos, the system automatically checks the resolution of the photos, corrects them to a certain extent or alerts the user when the resolution is no longer sufficient.
We check the quality of the images for you, so you can be sure the print will turn out well.
Send everything to print easily
Where you used to need a production position, today you only need a few clicks. Designers have defined paper, weight and other printing processes for each template. All you have to do is confirm the price and the order will be on your desk in a few days.
Connection to a professional printer and an extensive materials bank ensure seamless operation in the offline world.
From business cards, to letterheads, to board roll ups, to Instagram stories and YouTube thumbnails.
Smart assets
Doctors Without Borders works in more than 70 countries around the world. To communicate, they need maps on which they can easily highlight specific states. They then can download the data in PDF or PNG and use it further.
The system of templates and sub-templates can be creatively used to create customized smart assets.
Pictogram bank
The visual style is accompanied by an extensive bank of pictograms that the Doctors Without Borders team can easily select from. At the same time, it uses their positive, negative, black and white and colour variations, exactly as the designers intended.
Take advantage of the extensive pictogram bank and easily select the most suitable pictograms for your documents.
We have saved 25 % of the costs associated with graphics and communications.
Exactly 37 people on the team
Almost the entire organization has access to Graphic Standard, so different permissions come in handy. External agencies only have access to the logomanual, while marketing departments are allowed to share online content or even send materials to the print.
Different user permissions make it easy to organise your team.
Already 237 generated outputs
Over 80 % of graphic outputs are generated through Graphic Standard. Essentially only the magazine is done manually, but we are working on that too.
Do the vast majority of graphic outputs automatically, leave only the creative stuff to the graphic designer.
Over 400 graphic materials
There are one hundred and thirty templates, but in reality there are many more. Thanks to the system of modular layouts, each of the templates has several variations.
Templates can have different versions and layouts, change background colors or photo placement. There are no limits to creativity.
Jasňa Riegerová
Content strategist of the Czech Office of Doctors Without Borders
Thanks to Graphic Standard, the entire team can easily and quickly create visuals that capture their attention, and they are also in line with our visual identity. He is a graphic designer who has our brand manual at his fingertips, never sleeps and is constantly on the move. Even at midnight, which is often useful when creating content. Since we have been working with Graphic Standard, we can think more creatively about content because it allows us to create a variety of surveys and visuals in all the formats we need. It not only helps us with graphics for our social networks, but it can also create, for example, print data for printed compliments or business cards. Thanks to this, all our outputs look much more professional, no matter who is from the office with any expertise.
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